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CRM and Digital Marketing Officer

Sales & Marketing

Work Location Ho Chi Minh
Job Level Experienced (Non - Manager)
Job Type Permanent
Qualification Bachelor
Experiences No Experience
Salary Negotiable
Industry Advertising / PR / Communications, Arts / Creative Design, Customer Service, Marketing, Online Marketing, Retail / Wholesale, Real Estate
Deadline to Apply Unlimited
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Job Description

JOB PURPOSE

The CRM and Digital Marketing Officer will build, run and monitor CRM (Customer Relationship Management) program to bring benefits to shoppers. The role will also be responsible for developing and implementing digital activities to keep communication with shoppers and engage them with the campaigns and promotions at Estella Place shopping mall.

KEY AREA OF RESPONSIBILITY

  • Manage CRM (Customer Relationship Management) system
  • Develop customer data at CRM application to drive traffic to the shopping mall and boost sales for Tenants
  • Daily create and implement digital activities
  • Create and engage digital contents and topics for viral marketing, email marketing/e-newsletters and mobile/SMS marketing
  • Supervise digital agencies to perform provided services.
  • Manage campaign budgets and schedules
  • Take charge of the shopping mall’s social media channels such as Facebook, Instagram, Zalo, and YouTube
  • Daily be responsible of the shopping mall’s Wi-Fi marketing
  • Develop, update, and promote all contents on Estella Place’s website
  • Support Advertising and Promotion team in the creative development of marketing materials, events, partnership or sponsorship
  • Support other marketing-related projects as assigned

Job Requirement

  • Bachelor Degree in Communications, Marketing, Economics or Business related
  • Fresh graduate or one year of relevant experience
  • Knowledge of AutoCAD, Adobe Illustrator, Photoshop, and InDesign and HTML for website applications or willingness to learn
  • Excellent Vietnamese copywriting and communication skill
  • Attention to details, customer focus and result orientation
  • Ability to handle multi-task and work independently under pressure and deadlines
  • Ability to catch new trends quickly
  • Excellent Word, Excel, Outlook and Internet
  • Creative and innovative with team work spirit
  • Good English skill

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