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DIRECTOR OF SALES AND MARKETING – SEDONA SUITES HO CHI MINH CITY

  • Ho Chi Minh
  • Director
  • Permanent
  • Bachelor
  • 5 - 7 Years
  • Negotiable
  • Food & Beverage (F&B), Restaurant / Hotel, Real Estate
  • Unlimited

Job Description

About Sedona Suites Ho Chi Minh City

Sedona, a brand known for its warm Asian hospitality and contemporary luxury accommodation managed by Keppel Land VietNam . Hospitality Management. Sedona Suites Ho Chi Minh City is strategically located in upmarket District 1 and housed within the city’s landmark Saigon Centre. This ideal location makes Sedona Suites the most desired residential address in the city.

Aim of the job

Reporting to the General Manager of Sedona Suites, the Director of Sales and Marketing drives all the sales and marketing activities from planning to execution to achieve the set business goals.

Key Areas of Responsibilities

Business Planning and Development

  • Prepare Annual Business and Marketing Plan
  • Do environmental scan, market research, forecast future travel patterns and provide trade proposal to the management
  • Keep abreast of products and industry innovations
  • Identify business potential for all market segments

Marketing and Branding

  • Manage the Marketing communications to promote the brand and position the hotel for target markets
  • Develop strategies and tactics for PR campaigns for products and services
  • Execute collateral and advertising programs according to brand standards
  • Organize and attend tradeshows when requested
  • Establish and maintain contacts with professional people, the press, media, government officials, corporates and with any persons who are clients or potential clients

Sales Management

  • Set selling rates and reserved rates in consulting with the General Manager
  • Implements strategies and steps to achieve revenue targets in all segments and channels
  • Enter into negotiations on behalf of the company as and when required
  • Ensure that the sales team meet clients’ requirement and that the client service offered corresponds effectively to their requests
  • Compile monthly Sales & Marketing Highlight Summary of all segmentations, Sales Activities, Competitor Analysis and Market Share Analysis

People Management

  • Manage the performance of Sales and Marketing team members
  • Provide regular guidance/coaching/feedback to Sales & Marketing staff
  • Facilitate staff development

Job Requirement

  • BA/MA degree in Hospitality Management or related disciplines
  • At least 5 years of working experience in similar role at international brand names
  • Having attended ITB Berlin
  • Expert in yield management and channel management
  • Strong knowledge in branding and positioning
  • Fluent in Vietnamese and English; able to communicate in Chinese or Japanese is a plus
  • Corporate leisure background is preferred

 

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